EQP or End Quantity Pricing refers to the lowest published price of a promotional product, whether in print or online.
Promotional product suppliers offer different pricing levels based on the number (or quantity) of items being purchased. Generally, the more a customer buys, the lower the unit price of each product. For example, if someone purchases 2,500 units of a product, they would pay a lower price per unit than someone who purchases just 144 units. So as a buyer increases the quantity purchased, the unit cost per item decreases.
When suppliers display pricing in a grid, some refer to EQP as end column pricing. This is because suppliers usually display the lowest price in the last column on the right.
Not all promotional product distributors have access to end quantity pricing. It is a benefit that many suppliers reserve for their best distributor clients. Similarly, distributors who sell promo products and have access to end quantity pricing don’t always pass it along to their customers. They can choose to reserve it for their best clients or use it to be more price-competitive when they have to be. When EQP is not passed along to clients, promotional distributors can supercharge their resuls by using it to improve their gross profit margins on lower quantity orders.
The Definition of End Quantity Pricing
EQP stands for End Quantity Pricing, and it’s an essential concept in the promotional products industry.
So, let’s break it down. EQP is a pricing structure that rewards promo distributors with special pricing on orders that would normally be reserved for those buying in higher quantities. Imagine your client is hosting an event and wants to give away some swag bags filled to the brim with awesome promotional goodies. Normally, the more items a client order, the lower the cost per unit becomes. But with EQP, a distributor can get the lower unit price, even on smaller quantity orders.
Then they can use the discount to increase the profit margin on the order, pass the savings on to the client, or some combination thereof. It gives the distributor options that are normally reserved only for high volume producers.
But EQP isn’t just about the quantity of items you order. It’s also a symbol of trust and partnership. In the promotional products industry, the most reliable suppliers are the real rock stars. Generally, they only offer EQP pricing to their most trusted distributor partners, which makes perfect sense.
It ensures that their products are represented by industry professionals who know their stuff, and it rewards those distributors with the best pricing.
But EQP is not just a dream reserved for the chosen few. It’s accessible to smart, focused industry professionals who are serious about growing their sales and profits.
Benefits of End Quantity Pricing
End-Quantity Pricing offers numerous benefits to promotional products distributors. Imagine being able to offer competitive prices to your clients while still earning a handsome profit, instead of just giving away your margins. Sounds like a dream, right? Well, EQP makes it a reality!
One of the major benefits is that End Quantity Pricing allows distributors to be more competitive on pricing when they have to be.
In a highly competitive market, being able to offer lower prices can be a game-changer. And when you can do that without taking the money out of your own pocket, it’s even better. With End Quantity Pricing, you can offer your clients competitive pricing and win more business without slashing your profit margins.
That means you can actually earn more money on your existing orders. Don’t believe me? Take a look at a few of your most recent orders and calculate how much extra you would have earned if you had charged the client exactly the same, but paid the net end quantity price to your supplier.
EQP allows you to make a big impact without shooting yourself in the foot when it comes to profit margins.
The Problem with End Quantity Pricing
As you’ve already seen, End Quantity Pricing is a complete game-changer for promotional product industry professionals who use it wisely.
It gives distributors the opportunity to access the best prices in the market while impressing clients with high quality products. However, like any good thing, there can be challenges that arise when a benefit becomes a commodity.
One of the main problems with End Quantity Pricing is that if every distributor in the world has it, prices and profits immediately take a hit. When lower prices are expected, the industry becomes more commoditized, with distributors competing solely on price, rather than on the value they bring to their clients. This diminishes the perceived value of the products being offered and the industry as a whole.
Another issue arises when new distributors or those who don’t know how to sell effectively have access to EQP. Instead of focusing on the benefits of the products they offer and selling value, they often sell simply on price, undercutting competitors without adding any additional value. This creates a race to the bottom in terms of profit, while also reducing the real and perceived value of the promotional products being offered.
For these reasons, smart, focused, independent promo distributors have now drawn a distinction between typical EQP and Smart EQP.
EQP vs. Smart EQP
Imagine having a tool that allows you to grow your sales and profits without diminishing the value of your products or slashing your profits in a price-cutting frenzy.
Sound too good to be true? Well, it’s possible for Smart EQP distributors!
The Smart EQP Approach to Promotional Product Pricing
We already established the fact that EQP is a powerful tool that gives distributors access to end-quantity pricing. But we also established that EQP alone, in the hands of low-ballers and price-cutters, can lead to a race to the bottom in terms of both quality and service.
When everyone has access to EQP, price becomes the sole focus, which diminishes the value of the products we sell and the industry as a whole.
So that’s where a Smart EQP approach comes in. It’s a game-changer for smart, focused distributors who want to stand out from the competition and thrive in the industry based on selling quality and value instead of discounting and price-cutting.
The Smart EQP Difference
By combining EQP buying power, quality connections, and cutting-edge tech & training, SmartEQP offers the smart approach to promotional product sales.
As a Smart EQP distributor, you can grow your top line sales and bottom line profits without resorting to the “amateur hour” approach of devaluing your products and slashing prices.
Instead, you can focus on differentiation, exceptional customer service, and showcasing the unique value and advantages of the products and services you provide.
Smart EQP empowers smart, motivated distributors to get noticed and excel, even in a highly competitive market.
So, say goodbye to the race to the bottom and hello to a smarter way of doing business.
With SmartEQP, you can unlock the true potential of your promotional product business and take your success to new heights. Don’t settle for EQP alone when you can grow your sales and profits by being a part of something far more smart and exceptional.
Join the Smart EQP revolution and discover how to be a leader in the promotional products industry. Together, we can redefine success and show the world that value, results and excellence beat amateurs, low-ballers and price-cutters every time.
Get Smart, Get Motivated, and Get Ready to Conquer with Smart EQP!
By focusing on differentiation, excellent customer service, and showcasing the unique advantages of the products and services you offer, as a SmartEQP distributor, you can stand out from the crowd and thrive in a largely undifferentiated industry.
In a sea of sameness, nobody wins. That’s why offering the same products, from the same suppliers with the same discounts and the same average service can never win. Even End Quantity Pricing can become commoditized.
That’s why we recognize that…
End Quantity Pricing Alone is Not Enough
Sure, End Quantity Pricing can be an advantage in the promotional products industry, but it comes with a lot of challenges when it’s used improperly by people with the wrong motivations.
Smart EQP distributors rise above these challenges, emphasize their unique value, and provide outstanding service to their clients. By doing so, they continue to make a positive impact on the industry and maintain their own profitability while offering exceptional value to their clients.
Smart EQP Distributors
Picture this: You’re a smart, focused, promotional product distributor, the outstanding captain of your own ship amid the vast ocean of sameness within the promo industry.
You navigate through the waves of customer demands, supplier partnerships, industry tradeshows and get-togethers, always finding ways to stay ahead of the competition and make a splash in the market.
As a Smart EQP distributor, you understand the power of promotional products in creating results and brand awareness while boosting customer loyalty. You’re the go-to person when it comes to helping businesses leave a lasting impression with unique, memorable and effective promotional items.
But being a successful distributor goes beyond having catalogs full of products. It’s about inhabiting that sweet spot where quality, pricing, and customer satisfaction intersect.
That’s where Smart EQP distributors live
Smart EQP is the secret weapon that transforms your business dynamics. It gives you access to preferential pricing, quality connections with many of the brightest minds in the industry, exceptional technology and industry-specific training designed to grow your top-line sales and order size.
It’s like the combination to a safe that allows you to hit the promotional jackpot!
Smart EQP is not like regular EQP. Smart EQP, as with any superpower, comes with responsibility.
When anyone and everyone has access to End Quantity Pricing, it creates a race to the bottom. It becomes all about prices, and the true value of the products and the industry itself get lost in the shuffle.
With Smart EQP, you don’t have to compromise on your pricing or devalue your products to make a sale. Instead, you focus on differentiation, excellent customer service, and showcasing the unique advantages of the products and services you offer. It’s about being smart and exceptional in a highly commoditized and competitive market.
So, if you’re ready to leave the race to the bottom behind, set sail on a journey towards success and profitability, and unlock the true potential of your promotional product business, it’s time to embrace the power of SmartEQP and take your business to new heights. For more information, go to SmartEQP.com